There are over 300 million users on Instagram, and Emarketer approximates that Instagram enagement (likes and remarks) is passing that of Twitter. However, Social Media Examiner shows that marketers are not including Instagram in their future strategies, focusing mainly on Linkedin and Twitter. I believe this is partly due to that Instagram, as a relatively new social network normally favored by teenagers, is unknown to lots of online marketers who buy active IG followers. I want to resolve this by showing marketers how they can benefit from high engagement rates on Instagram and start important discussions in the remarks area of their posts.
1. Use a Relevant Hashtag
Hashtags are all about joining conversations on social networks. On Instagram, the strategic use of a hashtag can put your post securely on the radar of many users who are not your followers, or permit your followers to chime in on a topic understanding that their remarks will be seen by anybody trying to find the hashtag. For instance, after the US Supreme Court’s historical ruling on gay marriage, Coca-Cola posted the photo below, with #lovewins. This hashtag enabled the post to end up being a forum for individuals to talk about the ruling, all while communicating with Coke’s material.
2. Post on Their Terms
Numerous Instagram users see numerous posts every day, so it is simple for your post to be lost– specifically if you publish at inconvenient times. Additionally, Instagram users search differently than twitter and Facebook users, as the majority of the browsing is done on mobile (posting isn’t even possible on desktop). You can find some basic info about publishing times, or use an extensive social analytics tool like Crowdbabble, and after that arrange your posts with the totally free Latergram.me making sure you never ever miss out on a publishing time.
3. Post a Video
Videos are especially appealing pieces of content on Instagram, and are hardly ever made use of by online marketers. We took a look at the media blends and relative engagements of 5 leading brands on Facebook, and discovered that videos were in all cases used less than 30 % of the time, however in most cases they created more comments than a routine photo. A video offers your brand more facetime with the customer, more of a chance to get their interest. With a good post, like the NHL’s #slowmomonday videos, that attention equates into remark depth.
4. A Longer Caption
Among my favorite Instagram feeds, National Geographic, utilizes specifically long captions. They enable their professional photographers to inform the stories of each photo, commonly for a number of paragraphs. These stories draw users like me in, and I discovered myself commonly commenting, or checking out any of the linked Instagram pages (in other words, engaging with the post). Like the videos, a long caption gives you more interaction time with your followers, enhancing the opportunity that they will communicate their interest in the comment section. However, a long caption needs to be intriguing. If you lose users’ time, they will communicate this by unfollowing. Take a look at @natgeo or @humansofny for instances of accounts that manage long captions.
5. A Controversial Post
In some cases, as Eminem states, “we require a little controversy.” Before I start with this tip I want to warn you: get this incorrect, and you could be buffooned mercilessly on websites like Reddit. However, as a social media online marketer I make sure you have actually gotten utilized to handling that threat, so here goes. A controversial post triggers users to raise their viewpoints on the topic and suggest with people that disagree, all while talking about your post and raising its profile. A questionable post is not politically, morally or socially charged. Getting into these arenas as a brand is never a good idea. A questionable post targets a competitor, or discuss pop culture in a manner that associates with your users and compels them to engage (typically in a witty or ironical manner). For example, a Mexican soccer fan tweeted #noerapenal (“it had not been a charge”) at the Dutch soccer team’s account every day for a year, in reference to a controversial choice in a video game. Recently the Mexican group won a video game based upon a comparable controversial choice, and the Dutch group tweeted this at the fan (definition “it was a charge”):.
Use these suggestions correctly, and your posts will be flooded with remarks in no time.